The BBC has always backed free-to-air digital terrestrial broadcasting, and believes that by offering a new, connected-TV standard that combines the best of live TV with on-demand, YouView will change the way consumers watch TV.
YouView supports the BBC's digital strategy to bring quality programmes to audiences when and where they want it across all four screens – mobile, tablet, PC and connected TV.
The BBC’s history in developing free-to-air platforms such as Freeview and Freesat and heritage in broadcast engineering partnerships, combined with not-for-profit values of openness, transparency and fairness means it is well positioned to add value to the partnership and ensure it creates broader public value for audiences.
ITV believes that YouView will bring exciting high quality on demand television services to the widest range of viewers, in particular the 14 million UK homes who choose not to subscribe to pay TV services.
As the market leader for brand advertising, ITV strives to deliver the most innovative and creative advertising solutions. The open YouView platform will allow ITV to deliver adverts that are more engaging and relevant whilst retaining the unrivalled impact of TV advertising.
BT will be contributing significant practical experience from the launch and operation of BT Vision. YouView is a huge opportunity to enhance the UK TV market, fusing the power of broadcast and the internet; it also has significant potential to bring new people into the broadband market.
Channel 4 has always been at the forefront of on demand viewing and was the first broadcaster to make its content available on an on demand basis when it launched 4oD in December 2006. With internet-connected TV set to be the next major technological development in broadcasting, Channel 4 believes YouView is hugely important in future-proofing the future of subscription-free TV.
Over the last five years the TalkTalk Group has invested over £1 billion to transform the UK broadband and home phone market. TalkTalk led the way in making the internet accessible with the launch of ‘free broadband’ in April 2006 and the creation of Britain’s most advanced Next Generation Network covering over 80% of the UK population. TalkTalk is pleased to support YouView and believes it will be of great interest to its 4.2 million customers.
Arqiva is a leading provider of media services and communications infrastructure for television, radio, satellite and wireless networks, and has a long history of supporting the development of new media delivery platforms. The company transmits all terrestrial television services in the UK and operates two of the six digital terrestrial TV multiplexes. Arqiva is delighted to be a partner in YouView to support the development and innovation of free-to-air broadcasting in the UK.
Channel 5 thinks YouView is going to be key to the future of free-to-view television. YouView will extend choice, improve the viewing experience and provide new opportunities for advertisers.