YouView celebrates double CSI Awards win with EE TV
We’re delighted to celebrate EE TV’s success at the 2026 CSI Awards, picking up two prestigious awards for innovations developed in collaboration with YouView - bringing together Product, Design and Technology expertise to solve some of the biggest challenges facing TV audiences today.
The awards recognised two capabilities available on the EE TV app on Apple TV 4K:
- Best Implementation of AI or GenAI in Media for Smart Search
- Best TV User Experience for Watchlists
Solving the discovery challenge
The way we watch television has changed dramatically. Audiences today have access to thousands of hours of content across live TV, broadcaster streaming services and subscription platforms.
While viewers have more choice than ever, finding something to watch has become increasingly difficult.
Smart Search was created to address this challenge. Rather than relying on traditional title-based searches, it enables viewers to express what they're looking for in more natural ways, helping surface relevant content from across the channels and services available through EE TV.
The CSI Award for Best Implementation of AI or GenAI in Media recognises the opportunity for AI to make content discovery more intuitive, helping viewers spend less time searching and more time watching.
Creating a more connected viewing experience
The second award-winning capability, Watchlists, addresses another challenge created by the growth of available content.
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As content becomes distributed across multiple channels and apps, it can be difficult for viewers to remember where they discovered something they wanted to watch.
Watchlists provides a simple way for viewers to save content from across different services and return to it later from a single place. By bringing content together in a unified experience, the feature helps reduce the friction that can exist between discovery and viewing.
It’s recognition as Best TV User Experience demonstrates the value of designing experiences that feel simple and effortless, even as the underlying content ecosystem becomes more complex.
A shared vision for the future of TV
These awards reflect a shared ambition between YouView and EE: making television easier to discover, navigate and enjoy.
From the launch of the EE TV app on Apple TV 4K to innovations such as Smart Search and Watchlists, the partnership has continued to focus on solving real customer problems and adapting to changing viewing habits.
For YouView, the recognition also reinforces a broader strategic focus on content discovery. As audiences increasingly move between broadcast and streaming services, there is a growing need for experiences that bring content together and help viewers find what matters most to them.
Together, YouView and EE are redefining how viewers discover and access content, combining intelligent technology with intuitive design to create a simpler, more connected entertainment experience.
"These awards recognise more than individual features. They highlight the importance of helping viewers discover and engage with content effortlessly, regardless of where that content lives. We're proud to have worked alongside EE to bring these experiences to customers and continue evolving how people discover television."
Chris Hames, Director of Product, YouView
Congratulations to everyone across EE and YouView who contributed to these award-winning experiences.
